niccolissoni
stupidly smart
→ hello!
my name is Niccolò Lissoni — niccolissoni for short — and as a freelance writer and strategist i help professionals, brands and businesses shape their communication through writing, content strategy and thoughtful storytelling.
i've never believed in straight career paths. i've taught mathematics and music, carried furniture, managed kitchens, researched markets and developed digital projects. each experience taught me something different, but all of them shaped the way i think and work.
in recent years, i have worked mainly as a content writer and strategist and as a website and e-commerce creator and manager. i also authored and edited two travel books.
i approach every project the same way i cope with life: a lot of so called overthinking — which makes me reliable and punctual, i guess — and a lot of fun. yes, i try my best having fun at work.
i am
a creative thinker
who leads your project from ideas to the marketing stage.
a creative producer
who creates your identity and build awareness.
a creative marketer
who promotes your brand or activity through content and communication.
from ideas to project, your content & strategy consultant
→ best works
content writer and strategist
i contributed to the agency's rebranding, communication strategy, website development and content creation. i also researched, wrote and refined blog articles, translating complex subjects into content aligned with the agency's voice and tone.
digital business consultant
i offered my advice on opening an online business; i designed and developed the e-commerce website for a singing academy, including an automated, code-free system to manage enrollment and upselling via email and audience segmentation.
author and editor
after the success of the previous book, Whitestar, on behalf of National Geographic, commissioned me to write another volume, entrusting me with more responsibility and granting me more independence from a design standpoint.
author and editor
working closely with the in-house professionals of the publishing company — director, marketing director, graphic — i edited and wrote the book which was published by Whitestar on behalf of National Geographic.
marketing & e-commerce consultant
i worked for more than a year as a marketing consultant for pianist and composer Emiliano Toso. i created and managed his Shopify store, which ranked among Shopify's top 1% best-performing stores according to the platform's internal analytics.
digital communication manager
Make Your Hits is a boutique agency that offers services to singers and musicians and acts as a network of music industry professionals; with them, i was mainly involved in communication strategy and web design.
→ are we a match?
not everybody likes the same pair of shoes, and nobody likes wasting time: if you cope with what you find below, we might probably build something special together and have fun along the way.
weltanschauung
even though the market demand for more and more specific skills is steadily increasing, i believe in the value of having an overview: knowing how to handle a little bit of everything allows you to quickly figure out what works and what doesn't in your content, communication and marketing strategy.
plain & simple
in today's day and age many brands and clients rely on professionals who do excellent with the goal of making something that looks good, but my key idea is to make something that works well: at the end of the day, a website must first and foremost fulfill a purpose...
meaning is king
in a chaos of new forms without content and new content without forms, the meaning of what you do lies in how you do it and why you do it. sometimes it is difficult to communicate if you don't know quite what to communicate: my goal is to give every media a clear meaning and purpose.
niccolissoni@gmail.com
→ phone
+39 340 906 7094
→ location
Milan & remote